JIP is a boutique consultancy firm based out of Oxford, UK. They help charities and social impact businesses take big leaps to innovate - and have fun while doing it!
Problem.
As a new firm, JIP approached us to create an impactful & meaningful logo that sketched the idea of social impact, custom-made infographics, iconography & a powerpoint template.
Solution.
A brand logo & casual PowerPoint template design that showcased the warm and friendly approach of the firm.
Colors.
To associate playful emotions with the brand JIP, Pantone yellow, grey & white colors are used strategically.
Where yellow in branding speaks of optimism + clarity + warmth, white focuses on innocence & grey is a good balance in design.
Logo Development.
We got the design inspiration from "Ripples" & there are two major reasons behind it
JIP stands for Jump in Puddles.
JIP works with social organizations that are obsessed with "The Ripple Effect" & the magnitude of impact.
Iconography.
Typography.
Poppins is one of the Geometric sans serif typefaces & is used here to achieve a minimal design look.
Presentation Template.
The conceptual idea behind the JIP Template was to create a multipurpose presentation template that will fuse timeless minimalist design with the brightness of accent color used as a highlight color.
The uniqueness of this template is its "Glassmorphism"- giving it the impression of frosted glass.
